Objective
Debonairs Pizza wished to enter into the gaming market, seeking to be the convenience food of choice for gamers.
Debonairs Pizza – Convenience
Problem
How does a non-endemic brand enter into the gaming market with no prior engagement or credentials and still be seen as credible and value adding?
Solution
We’ve proven time and time again that if brands act authentically and add value then gamers are happy to accept them. With this in mind we leveraged the one thing that Debonairs Pizza and gamers have in common – convenience. Everything about Debonairs Pizza speaks to convenience – a product that has free delivery, delivery tracking, online payment, deliver to pin technology, easy to share, no dishes, can be eaten one-handed and can be reheated.
We made sure that we created multiple touchpoints to deliver this message of convenience while adding value to the gaming community. Debonairs Pizza sponsored several leagues, firstly in very casual mobile titles via Arcade X and then in more serious and competitive titles via ACGL. Players were able to compete and win vouchers and prizes such as cash and consoles.
We also sponsored several local esports teams, using them to create content – delivering the message that whether you game casually on mobile, competitively via console or pc, or are even part of a professional esports team – that everybody loves the convenience of Debonairs Pizza, giving you more time to do what you love… play games.